Strongest customer loyalty for mobile carriers, phones
An internet survey of over 29,000 Europeans undertaken by market research company Nielsen shows that the strongest brand loyalty among Hungarian consumers is for mobile telecommunications service providers and cellular phone trade names...
Nearly 87% of Hungarians participating in the survey stated that would not change mobile carriers or would consider doing so only for “a much better deal.” Approximately 84% of this group offered this opinion on their mobile handset.
Below these brand names on the survey in terms of loyalty were supermarket/grocery outlets (79%), bread (68%), carbonated beverages (68%), snack foods (67%) and alcoholic beverages (65%).
One interesting anomaly for Hungarians against their European counterparts was a seeming lack of loyalty programs at shopping outlets. While some 70% of those surveyed stated they prefer a shop which rewards loyalty, just 46% reported frequenting these. The European average in the category, as determined by Nielsen, is 61%; only Norway at 33% registered a lower incidence.
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