Strongest customer loyalty for mobile carriers, phones

Recycling

An internet survey of over 29,000 Europeans undertaken by market research company Nielsen shows that the strongest brand loyalty among Hungarian consumers is for mobile telecommunications service providers and cellular phone trade names...

Nearly 87% of Hungarians participating in the survey stated that would not change mobile carriers or would consider doing so only for “a much better deal.” Approximately 84% of this group offered this opinion on their mobile handset.

Below these brand names on the survey in terms of loyalty were supermarket/grocery outlets (79%), bread (68%), carbonated beverages (68%), snack foods (67%) and alcoholic beverages (65%).

One interesting anomaly for Hungarians against their European counterparts was a seeming lack of loyalty programs at shopping outlets. While some 70% of those surveyed stated they prefer a shop which rewards loyalty, just 46% reported frequenting these. The European average in the category, as determined by Nielsen, is 61%; only Norway at 33% registered a lower incidence.

ADVERTISEMENT

Budapest Named 5th Best City in Europe for Bargain Lovers Analysis

Budapest Named 5th Best City in Europe for Bargain Lovers

Parl't approves 2023 budget Parliament

Parl't approves 2023 budget

Danubius Hotels Appoints Group Director of Development Appointments

Danubius Hotels Appoints Group Director of Development

Muni Council Organizing Meeting to Improve Air Quality City

Muni Council Organizing Meeting to Improve Air Quality

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.