KeelClip replaces shrink foil on Coca-Cola aluminum can multipacks
Coca-Cola Hungary has announced the replacement of shrink foil used for its four- and six-packs of aluminum cans with the 100% recyclable KeelClip cardboard packaging technology.
Instead of shrink foil, KeelClip technology uses a strong, recyclable cardboard lid to hold the aluminum cans sold in 4 and 6-packs together. With the investment worth more than HUF 800 million, the company's plastic usage in Hungary is expected to be reduced by nearly 230 tons per year.
The company says that it is committed to ensuring that all packaging has value even after primary use. Coca-Cola Hungary’s sustainability commitments include collecting as many bottles and cans as they globally sell by 2030, and they promote recycling and selective waste collection on their packaging and through their campaigns.
"We have improved the packaging of our soft drinks many times in the past few years to enable us to introduce more sustainable solutions. Thanks to our packaging innovations, the amount of plastic needed to make our PET bottles has been reduced by 20% in recent years, since 2020 we are using nearly 170 tons less aluminum per year for our aluminum cans, and we have also reduced the amount of our secondary packaging materials. Developing innovative packaging solutions is also an important part of our strategy: we have recently introduced our paper bottle prototype and the KeelClip technology, which is now being introduced, is also a part of this initiative. With the introduction of KeelClip we are taking another important step closer to a World Without Waste,” said László Békefi, managing director of Coca-Cola HBC Hungary.
The raw material of the recyclable cardboard used for KeelClip packaging comes from a sustainable forestry and is certified by the Forest Stewardship Council (FSC).
With an investment of EUR 15 million by the Coca-Cola HBC Group and with the introduction of KeelClip for The Coca-Cola Company-owned brands in all of its markets in the European Union, the plastic usage will be reduced by approximately 2,000 tons per year at the group level, Coca-Cola says.
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