Fiskars thanks MOL for 350% increase in sales
Finland-based Fiskars (billed as producers of “The World’s #1 Scissors Brand”) announced expected profits from its product distribution in Hungary to reach a whopping HUF 2.84 billion in 2013, a nearly 350% increase year-on-year from HUF 640 million.
Fiskars representatives credited the leap to a customer loyalty campaign Hungary-based MOL gas stations – definitely an item of note for those in the retail sector in the country.
Why? An extensive survey on brand loyalty undertaken by market research company Nielsen and whose figures were released last week showed that a whopping 70% of Hungarians surveyed preferred to shop for products within the scope of a customer loyalty program, only 46% regularly shop at such outlets – perhaps an indication of the relative paucity of such offerings in Hungary...?
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