Coca-Cola HBC Hungary withdrawing single-use plastic cups


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Coca-Cola HBC Hungary is withdrawing its single-use plastic cups from the Hungarian market, replacing them with fully recyclable paper cups in around 1,000 hot drink vending machines across the country.

The transition will be gradual with a target completion date of H1 2022.

By replacing the millions of cups used annually, the company will use between 25 and 30 tonnes less plastic, the company says.

"As a responsible company, we believe that all packaging has value and life after its primary use. Due to innovations in recent years, our beverage packaging is 100% recyclable. We believe in the widest possible range of sustainable packaging: what connects all our packaging, including the cups available in hot drink vending machines, is the importance of recycling and reusing," said Orsolya Nyilas, external communications manager at Coca-Cola HBC Hungary and a jury member of the "My Coffee, Our Planet" competition.

New design

Coca-Cola HBC Hungary has invited the Moholy-Nagy University of Art and Design to collaborate: the design of the paper cups will be selected from the work of MOME students. The entries are going to be judged by Orsolya Nyilas, Coca-Cola HBC Hungary at-work manager Sándor Horváth, MOME's head of media institute Balázs Vargha, MOME EU projects head Réka Matheidesz, and social media specialist and illustrator Lídia Gulyás. The jury will select the winner and runners-up from a shortlist of 10 entries. The prize of the competition is a total of HUF 1.6 million (gross), and the winning design will be displayed in 1,000 vending machines nationwide.

"We cannot achieve our circular vision alone. The circular economy is built on collaboration, working together with consumers, decision-makers, industry players, and professional organizations towards a common goal. Creating a circular economy requires a multi-actor collaboration that we are also trying to empower. We seek active dialogue and cooperation. Our joint competition with MOME can become part of this dialogue as it aims to inform consumers that it truly matters what they drink their daily coffee from, and it is important that packaging remains part of the cycle," Nyilas adds.

Balázs Vargha notes, "MOME is eager to participate in corporate or brand collaborations that have a forward-thinking innovative purpose, representing high-quality, excellence, and an important value. MOME's Media Institute and the Department of Graphic Design provided professional guidance and advice as well as university mobilization for the project."


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