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HIPA trains 34 rural settlements to impress investors

Initiatives

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The Hungarian Investment and Promotion Agency (HIPA) yesterday distributed certificates to 34 rural settlements who participated in the agency’s investor-friendly investment program, aimed at helping leaders improve the representation of their settlements for possible investors.

In the framework of the program, representatives of rural settlements were able to enroll for free in training offered by HIPA. Through the program, HIPA looked to improve the skills of representatives in both theory and practice, to prepare them for potential investors, including those arriving from abroad.

HIPA sees that Hungary, in the eyes of investors, is not Budapest-centered anymore and rural settlements are becoming more important as possible locations for foreign investments. In 2015, almost two-thirds of the total 67 investments made in the country were carried out outside of the capital, HIPA notes. Therefore, the professional preparation of rural settlements is essential to attract investors to Hungary, HIPA said.

As Central Europe is becoming more attractive for investments arriving from abroad, especially from Asia, it is important to make Hungary attractive for investors, Deputy Foreign Minister László Szabó said at the event. Two-thirds of the investments in the past two years were reinvestments, which means that investors believe and trust in Hungary and find the country worthy of investments, the deputy minister said. He stressed that the competition for investors is increasing.

“Trust is important for the investors. It is important that they see us as a team, which means we need to cooperate tightly with different settlements in Hungary and their representatives,” said Róbert Ésik, President at HIPA. “When somebody invests in Hungary they choose a settlement and not the country itself, so the settlements have an immense role in drawing investments here. This is the reason why we decided to create this program to help the settlements improve the way they represent themselves in the eyes of foreign investors,” the president added.

HIPA saw a need to establish this training program after international investors handled by the agency have shown a growing interest in regions outside of Budapest, Ésik said at the beginning of the program

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