Beer sales grow, as quality becomes key aspect

Drinks

pexels

Between October 2018 and September 2019, beer sales in Hungary amounted to HUF 146 billion, meaning that more than 350 million liters of the alcoholic beverage were sold by retailers, business daily Világgazdaság says, citing data by market research company Nielsen.

Image: Pexels

The figures represent a 10% year-on-year increase in value and a 2% rise in quantity. Világgazdaság says that the difference between the two indicators does not mean that prices are growing, but rather that Hungarians are starting to pay more attention to quality.

The report adds that only 65% of beer sales happen in shops, while the remaining 35% represents beer sold to the HoReCa industry.

The main "beer season" in Hungary takes place during the warm days between May and August, with sales amounting to HUF 64 bln during these four months of 2019, representing 44% of the total.

More than half of Hungarians opt to purchase beer in large stores with an area above 400 sqm, with small stores (below 200 sqm) accounting for approximately one-third of sales.

According to data by Nielsen, traditional, unflavored beers still dominate the market, with a share of 90%. In comparison, the most popular flavor, lemon, only has a 4% market share. While demand for dark and wheat beers has been growing steadily, some 97% of beers sold were still light in color. Branded beers accounted for 88% of sales, with the remaining 12% is shared between store brands.

HUPX Joining Serbian, Slovenian Peers in Adex Power

HUPX Joining Serbian, Slovenian Peers in Adex

Moldovan Pensions to be Increased as of April 1 World

Moldovan Pensions to be Increased as of April 1

Schoenherr Names Miklós Klenanc as Head of Local M&A Practic... Appointments

Schoenherr Names Miklós Klenanc as Head of Local M&A Practic...

2024 Edition of Budapest Ritmo Approaching In Budapest

2024 Edition of Budapest Ritmo Approaching

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.