Heineken Hungária focuses on local hop crop


Image by Pixabay

Brewery Heineken Hungária is teaming up with charity Hungarian Interchurch Aid to revive local hops and provide a cash crop to some of the countryʼs poorest. New Minister of Agriculture István Nagy participated at the signing ceremony of the cooperation agreement.

The Dutch brewing giantʼs local unit is donating HUF 30 million to Hungarian Interchurch Aid, which will use the money to add hops to crops grown in a model rehabilitation program for underprivileged families in Kastélyosdombó (252 km southwest of Budapest, close to the border with Croatia), national news agency MTI reported.

Nagy noted that the area on which hops are grown in Hungary fell to just five hectares in 2011, from 550-550 hectares in the 1980s.

Heineken Hungária CEO José Matthijsse said that the brewer uses only locally grown barley for its "Soproni" brand beer.

Last year tensions arose between Heineken and the Hungarian government regarding a trademark dispute between the Dutch brewer and a Hungarian-owned craft brewery in Romania. The government applied added pressure by citing a ban on Communist and Nazi-era symbols to protest over Heinekenʼs long-used red star in its logo. It seems now, however, that all concerns have been smoothed out.


Czech economic confidence improves in May Analysis

Czech economic confidence improves in May

Ministers in new Orbán gov't sworn in Parliament

Ministers in new Orbán gov't sworn in

Spring’s allergy season - the heat is on Interview

Spring’s allergy season - the heat is on

Airport bus fare could rise to HUF 1,500 City

Airport bus fare could rise to HUF 1,500


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.