8.5 million chocolate Santas sold in 2018
pixabay
Hungarian consumers bought 8.5 million chocolate Santas worth more than HUF 2 billion in November-December 2018, a 5% increase over the same period in 2017, reports magyarmezogazdasag.hu.
Image: Pixabay
The preferences remain unchanged: milk chocolate Santa figures represent nine-tenths of the value turnover, and in fact, their weight in the category is increasing year by year. Dark chocolate Santas generate 5% of sales, a two-digit drop compared to a year ago.
Says Dóra Hajnal, senior consultant at Nielsen, a marketing firm, "The figures for December haven’t seen a huge shift in consumer preference in recent years: [they should] be sweet, be hollow."
Higher Fuel Prices Add 0.6-0.7 pp to CPI
Bulgaria's Household Income, Spending Rise 20% in 2023
Hungary, UAE Sign Defense Industry Agreement
Hungary Launches HUF 15 bln Tourism Sector Support Program
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
