Hübris microbrewery launches minimalist beers

Drinks

Defining itself as the first "minimalist microbrewery brand," the Hübris brewery in Székesfehérvár launched its beers recently with the slogan "craft beer without craft," according to a press release sent to the Budapest Business Journal.

The six available beers of Hübris come with a minimalist design

"Our goal is to make good beer a basic thing, not a privilege for the people," says Ádám László, one of the founders of the Hübris brewery. "We want to brew good beer without the mannerisms."

The breweryʼs slogan "craft beer without craft" signifies that Hübris is striving to produce beer of craft quality, but in large quantities with professional commitment and great attention, says the press release.

Currently, the brewery offers six varieties: a Pilsner called sür; a black stout called stüt, brewed with a special roasted malt extract; a basic IPA called üpa; a more complex IPA with 7% ABV called üpa2; a wheat beer called büza; and apü, a "beach beer" with low alcohol content and citrusy hops.

Going against the trend of special flavors, Hübris aims at keeping it simple and understandable for the general public.

"We believe that one does not necessarily need to put guacamole and passion fruit into a beer to make it tasty," the press release says. The simple concept is accompanied by a minimalist design as well.

ADVERTISEMENT

Job ads in hospitality, tourism sector grow drastically  Analysis

Job ads in hospitality, tourism sector grow drastically 

Lawmakers approve 2022 budget Parliament

Lawmakers approve 2022 budget

Duncan Graham reelected as BCCH president Appointments

Duncan Graham reelected as BCCH president

Budapest launches revamped coupon card for visitors City

Budapest launches revamped coupon card for visitors

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.