SAP Hungary names new leader

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János Arany was appointed leader of the Hungarian SAP’s new Hybris branch, and he will be responsible for that office, which is part of the Hungarian subsidiary of the international company, according to a press release issued today.

The new branch is aimed at supporting Hungarian businesses in the field of new generation marketing automation, client data and relationship management, commerce and customer services applications, the press statement added. 

Arany previously worked for Google, Oracle and TEN Media as well, gaining professional experience in customer relationship management, digital marketing and commerce, according to the statement.

“The marketing and e-commerce solutions of SAP Hybris offer exciting opportunities for businesses … the digital transformation in the field of marketing and customer relationship management is bringing a new era, in which the technologies of SAP Hybris can offer effective help,” Arany was quoted as saying.

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