One of the oldest brand names in Hungary, Tungsram, known originally for its light bulbs and relaunched in April 2018, has entered into a strategic agreement with Budapest Airport, operator of Ferenc Liszt International Airport, reveals a press release sent to the Budapest Business Journal.
The agreement was signed by Budapest Airport CEO Jost Lammers and Joerg Bauer, president and CEO of the Tungsram Group. Both are former winners of the BBJ Expat CEO of the Year Award.
As part of the agreement, travelers arriving and departing from Budapestʼs airport, numbering approximately 1-1.5 million per month, will be greeted with the advertisements of the historic yet innovative Hungarian brand.
Tungsram is also equipping a lounge for VIP international customers. In addition, the two partners are open to cooperation in a number of other areas. The forward-thinking technologies and creative solutions of Tungsram will be important elements in ongoing airport and terminal development projects at Budapest Airport, the press release said.
"We are very proud that Tungsram, this Hungary-based global brand, will send the message to the world about its return via the surfaces of Ferenc Liszt International Airport," Lammers said during the signing of the agreement. "The cooperation between Budapest Airport and Tungsram is a Hungarian success in an international environment."
"We are happy to be part of the Central European success story of Budapest Airport, we think that this is the best place for our messages to the world," added Bauer. "This airport is where our key stakeholders and customers will pass through when visiting us, that is why it is important that our joint innovative solutions in lighting smart buildings and beyond will also be present here."