Watermelon growers anticipate a good season

Telco

Watermelon farmers in Hungary are looking forward to a good season this year, with stable prices due to a good harvest outlook, though prices may dip later in the summer, Hungarian economic daily Világgazdaság reported today based on an interview with Ferenc Ledo, head of the fruit and vegetable growersʼ association.

According to Ledo’s estimations, the price of watermelon could be around HUF 50-60 per kilogram, which will end up being between HUF 90-130 per kilogram for consumers – roughly the current retail price level.

According to the association head, some growers are concerned that, as usual, prices could fall steeply later in the season, and the retail price could decrease to HUF 80 per kilogram, which would reduce annual revenue by HUF 2-3 bln to HUF 15-16 bln.

With consumer habits changing, demand is growing for seedless watermelons, the yellow-fleshed variety, and smaller, 4-6-kg pieces rather than large, 8-12-kg ones, the paper said.

Earlier this week the Hungarian unit of U.K.-based retail giant chain Tesco said it would be able to pay a competitive price to harvesters, while providing “favorable” prices for its customers, of HUF 129 per kilogram.

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