Vodafone and WWF Announce Global Partnership

Telco

Image by multitel / Shutterstock.com

Vodafone and WWF have announced a major global partnership that will support Vodafone’s goals to reduce carbon emissions to ‘net zero’ by 2040, help to eliminate e-waste, and encourage a more circular economy for mobile phones.

The partnership launches with a new program entitled one million phones for the planet to help accelerate and refine Vodafone’s circular economy strategy by increasing the number of traded-in, refurbished, and recycled devices. 

Purchasing a refurbished smartphone saves around 50kg of CO2e (Carbon Dioxide Equivalent) – making its contribution to climate change 87% lower than that of the equivalent, newly manufactured smartphone – and removes the need to extract 76.9 kg of raw materials.

Every phone collected during the program will see GBP 1, or the local equivalent, donated by Vodafone to WWF conservation projects across the world.

Nick Read, Vodafone Group chief executive, said: “WWF and Vodafone strongly believe that we can all make greener choices about how we use technology. Our partnership with WWF will create new initiatives to encourage our customers to take actions that could help reduce their carbon emissions and reduce pressure on the planet’s natural resources.”

Tanya Steele, chief executive of WWF-UK, said: “Every one of us has a role to play in helping to bring our world back to life, and the technology we use every day can play a major role in tackling the climate and nature emergency. Through our partnership with Vodafone, we will be exploring how everyone can reduce their environmental footprint using digital technologies and services, while also using mobile technology to drive forward key WWF conservation projects around the world. We look forward to working together on our shared vision for the planet.”

Vodafone’s three-year partnership with WWF will see strategic initiatives launched across Vodafone markets in Europe and Africa. According to a press release sent to the Budapest Business Journal, these will include apps to help Vodafone customers make more sustainable choices, as well as projects in South Africa, Germany, and the UK that use mobile technology to help address conservation and sustainability challenges.

 

ADVERTISEMENT

MNB Int'l Reserves Rise EUR 633 mln in November MNB

MNB Int'l Reserves Rise EUR 633 mln in November

MPs Approve Tax Changes Parliament

MPs Approve Tax Changes

Number of Job Adverts up Minimally HR

Number of Job Adverts up Minimally

Tourism Nights Down 0.2% y.o.y. in October Tourism

Tourism Nights Down 0.2% y.o.y. in October

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.