Vodafone and WWF Announce Global Partnership
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Vodafone and WWF have announced a major global partnership that will support Vodafone’s goals to reduce carbon emissions to ‘net zero’ by 2040, help to eliminate e-waste, and encourage a more circular economy for mobile phones.
The partnership launches with a new program entitled one million phones for the planet to help accelerate and refine Vodafone’s circular economy strategy by increasing the number of traded-in, refurbished, and recycled devices.
Purchasing a refurbished smartphone saves around 50kg of CO2e (Carbon Dioxide Equivalent) – making its contribution to climate change 87% lower than that of the equivalent, newly manufactured smartphone – and removes the need to extract 76.9 kg of raw materials.
Every phone collected during the program will see GBP 1, or the local equivalent, donated by Vodafone to WWF conservation projects across the world.
Nick Read, Vodafone Group chief executive, said: “WWF and Vodafone strongly believe that we can all make greener choices about how we use technology. Our partnership with WWF will create new initiatives to encourage our customers to take actions that could help reduce their carbon emissions and reduce pressure on the planet’s natural resources.”
Tanya Steele, chief executive of WWF-UK, said: “Every one of us has a role to play in helping to bring our world back to life, and the technology we use every day can play a major role in tackling the climate and nature emergency. Through our partnership with Vodafone, we will be exploring how everyone can reduce their environmental footprint using digital technologies and services, while also using mobile technology to drive forward key WWF conservation projects around the world. We look forward to working together on our shared vision for the planet.”
Vodafone’s three-year partnership with WWF will see strategic initiatives launched across Vodafone markets in Europe and Africa. According to a press release sent to the Budapest Business Journal, these will include apps to help Vodafone customers make more sustainable choices, as well as projects in South Africa, Germany, and the UK that use mobile technology to help address conservation and sustainability challenges.
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