Television ad revenue grows 10%
Net revenue from television advertising rose by 10%, reaching HUF 50 bln last year, the first increase in the past five years, a survey by programming association MEME and consultancy firm EY shows.
Advertising revenue from terrestrial broadcasters, which accounts for 64% of the total, stagnated last year, however revenue from other sources jumped by 28%.
Revenue from television advertisements reached HUF 78.5 bln in 2008, but due to the global economic crisis these fell to HUF 54.9 bln in 2011 and HUF 48.7 bln in 2012, the report added.
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