Telenor to rebrand as Yettel from March


From March 1, Telenor Hungary will continue to operate under the name Yettel, according to a press release sent to the Budapest Business Journal.

The name change is part of a broader process involving the three telecom companies of the PPF Telecom Group operating under the Telenor name in Hungary, Serbia, and Bulgaria.

"Our business strategy focuses on three main objectives. First, we want to provide the best service experience to our customers. We also aim to operate state-of-the-art telecom networks and to achieve the highest levels of business efficiency and effectiveness. A strong brand is key to achieving our vision," said Marek Slacik, managing director of TMT CEE, PPF Telecom Group. "Today, we are starting a new chapter in the three markets of PPF Telecom Group's portfolio, building on the solid market position we have established under the highly successful Telenor brand. We are also looking to create even greater alignment with our customers, adding further value through the new Yettel brand."

The new brand has been designed to contribute to the quality of people's lives through innovative products and services, based on a range of market research and customer feedback, the press release notes.

"PPF Group is a long-term investor in our region. The launch of its own brand, Yettel, is testament to this, while the strategic focus of the local companies remains unchanged: growing and developing local markets, contributing to the development of local society and economy by providing high-quality services through our ever-evolving, world-class network," said Péter Gazik, CEO of Telenor Hungary.

The name of Telenor Magyarország Zrt. will officially change to Yettel Magyarország Zrt. on March 1, and the official and full launch of the Yettel brand will take place on the same day. The company's customers will not have to do anything in connection with the brand change, and customer contracts and service availability will not be affected in any way by the name change.

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