Márka plans own factory, eyes Balkan conquest


An emblematic Hungarian soft drink brand with a long history is mulling expansion into the Balkans, online portal napi.hu reported yesterday, citing daily Népszabadság.

Márka Üdítőgyártó Kft., maker of the cherry-flavored favorite Márka Meggy and a variety of other fruity soft drinks, currently contracts out production. However, after continuously gaining in popularity, it is currently considering opening its own factory and beginning expansion into the Balkan countries.

The firm plans to build a plant in Felsőlajos, in the Southern Great Plain region of Hungary, at a cost of around HUF 3 billion, a significant proportion of which it aims to finance from the central bank’s Growth Credit Program.

Márka increased revenues from HUF 1.5 bln in 2012 to over HUF 2.6 bln last year, while its pre-tax profits rose from around HUF 100 mln to over HUF 250 mln.

Sweet soft drinks under the Márka brand became popular in the 1970s and 1980s, before more or less disappearing following the change of political regime. The current family-owned enterprise has supplied one of the most ubiquitous brands of the communist era to stores since buying the brand name in 2007.

The new factory is expected to create 50 new jobs, according to Népszabadság, with an expected annual capacity of 55 million two-liter bottles


Budapest Named 5th Best City in Europe for Bargain Lovers Analysis

Budapest Named 5th Best City in Europe for Bargain Lovers

Parl't approves 2023 budget Parliament

Parl't approves 2023 budget

Danubius Hotels Appoints Group Director of Development Appointments

Danubius Hotels Appoints Group Director of Development

Muni Council Organizing Meeting to Improve Air Quality City

Muni Council Organizing Meeting to Improve Air Quality


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.