ADVERTISEMENT

Lidl raises watermelon price after criticism

Telco

Retail supermarket chain Lidl raised the price of watermelon to HUF 119/kg last weekend, caving in to pressure from the Hungarian Chamber of Agriculture (NAK) and watermelon producers, business news site mfor.hu reported.

Last Wednesday, the German-owned discount supermarket chain started selling the fruit at a price of HUF 99/kg, which was criticized heavily by both the NAK and farmers.

The chamber claimed that the market situation did not warrant selling watermelon at such a low price, and that this was endangering the entire domestic watermelon production.

The NAK argued that it is impossible to grow good-quality watermelons at HUF 99/kg. The optimal retail price would be between HUF 150/kg and HUF 200/kg, the chamber added.

As reported in June, this year’s watermelon harvest came later than usual, with producers expecting less fruit. Nights were cooler at the time of early flowering, resulting in a poorer yield, they said.

Export demand for high-quality Hungarian watermelons is growing each year, generating a 12% volume rise in 2017.

ADVERTISEMENT

Impact of economic recovery on commercial property sector mu... Analysis

Impact of economic recovery on commercial property sector mu...

Parl't votes to phase out savings coops integration framewor... Parliament

Parl't votes to phase out savings coops integration framewor...

Roche Szolgáltató appoints P&C business partner lead Appointments

Roche Szolgáltató appoints P&C business partner lead

Budapest airport shuttle bus service expanded City

Budapest airport shuttle bus service expanded

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.