Hungary’s advertising sector expenditures rise to HUF 189 bln
The total money spent on advertising in Hungary rose by approximately 8%, to HUF 189 bln, last year, the head of the Hungarian Advertising Association said today.
According to Péter Hivatal, television advertisements generated a total of HUF 50 bln, constituting a rise of 10% as compared to the previous year. Revenue from internet advertisements increased 21% to HUF 47.3 bln, while revenue from print advertisements edged down by 3% to HUF 34.6 bln, Hivatal said.
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