Gov’t to launch HUF 5.7 bln Budapest marketing campaign

Telco

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The Hungarian government has allocated HUF 5.7 billion in the budget to spend on improving the image of Budapest through a city marketing campaign, Hungarian news portal index.hu announced, citing a government decree published today.

A total of HUF 1.9 bln would be spent in the remainder of this year, and another HUF 3.8 bln in 2017. In answer to a question from index.hu’s query, Budapest Mayor András Tarlós was reported as saying he did not understand why Budapesti Városarculati Nonprofit Kft. was not being commissioned for the task, since it had been created for such actions.  

The content of the campaign has not been made public yet, the news portal noted.

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