Budapest Christmas fairs; a good business for exhibitors

Telco

Balázs

Christmas fairs in Budapest are spectacular and a major tourist attraction in December. The organizers of the Christmas fair in Vörösmarty tér expect 800,000 visitors in this season, of which 70% will be foreign tourists. Online portal index.hu made an analysis of the costs and profits that exhibitors can expect.

In central Budapest, renting a wooden hut of 4 sqm costs HUF 980,000 during the fair, from November 10 to December 29.

Units selling cooked food are even more expensive: HUF 1.5 million for a chestnut roaster, HUF 6 mln for a lángos or kürtős kalács booth, and hot food sellers on the podium erected in the middle of the square pay as much as HUF 25 mln for the privilege of their elevated position.

In the outer districts prices are much lower: in District XII, it is HUF 239,000; in Óbuda, it is between HUF 200,000 and HUF 400,000, but for 23 days and not 50 as in central Budapest.

Services included in these prices are the wooden booths, security, toilets for sellers,  in some cases electricity (but in other cases it can be charged separately), and marketing.

The costs of products reflect the differences in rental costs: 100 ml of mulled wine costs HUF 300 in central areas and 200-250 in Buda; fried sausage is HUF 1,800-1,950 in Vörösmarty tér and at the Bazilika fair, while in Óbuda it is HUF 1,300; kürtős kalács is HUF 1,700-2,000 in the ceter and HUF 1,000 in Óbuda.

Calculating with all costs, cooked food sellers make profit of 10-15% at Christmas fairs. Visitors can expect higher prices next year, as salaries are rising due to labor shortage.

As for handmade products, manufacturers told index.hu that their prices at the Christmas fairs are pretty much what they charge normally and while the rental costs for the markets are high, they can make revenues that amount to almost half of their full-year amount.

Basically, all sellers interviewed by index.hu said that participating in the Christmas fairs is good business, though, as with many things, it requires a little luck and a lot of hard work.

ADVERTISEMENT

Business, consumer confidence improves - Századvég Analysis

Business, consumer confidence improves - Századvég

Opposition parties to begin PM candidate primaries Elections

Opposition parties to begin PM candidate primaries

Martina Cifer joins Avison Young Hungary Appointments

Martina Cifer joins Avison Young Hungary

BFK developing regional cycling strategy City

BFK developing regional cycling strategy

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.