Association: Advertising spending in Hungary exceeds HUF 194 bln in 2015
Spending on advertising in Hungary reached HUF 194.37 billion last year, up 2.81% compared to the previous year, the Hungarian Advertising Association (MRSZ) said today, according to state news agency MTI.
Annual growth of close to 3% suggests increased activity in the sector, however, levels are nowhere near the 7.7% observed for 2014, head of MRSZ Zsolt Urbán reportedly said.
Any growth is offset by the 5.3% ad tax, Urbán said, adding that a favorable regulatory environment is needed to kick start the industry.
Online advertising was the largest segment of the sector in 2015 with spending reaching HUF 54.1 bln and a reported growth of 14.4%. Television ad spending reached HUF 51.6 bln, while radio advertising was well below that at HUF 9.06 bln, MTI reported.
In 2014, state advertising accounted for 20% of all spending in the sector but dropped by 13% the following year.
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