ADVERTISEMENT

Ad spending in Hungary rises almost 12% in 2017

Telco

pexels

Spending on advertising in Hungary rose 11.5% to HUF 241 billion last year, the Hungarian Advertising Association (MRSZ) said on Wednesday, as reported by state news agency MTI. Spending on ads both online and in the printed media, as well as outdoor ads and direct marketing, all saw double-digit growth.

Spending on online ads was up 16.4% at HUF 76.8 bln, while spending on television ads rose 7.5% to HUF 60.2 bln. Ad spending in the printed media was up 18.5% at HUF 38.3 bln.

Spending on direct marketing increased 13.9% to HUF 18.6 bln.    Spending on ambient advertising edged up 2% to HUF 2.8 bln, while spending on radio ads was up 4.2% at nearly HUF 10 bln and spending on cinemas ads increased 4% to HUF 2.5 bln.

Spending on outdoor advertising was up 13.88% at HUF 18.64 bln.   

MRSZ President Zsolt Urbán said state spending on advertising came to more than HUF 40 bln last year.

ADVERTISEMENT

Digitization, sustainability among characteristics of future... Analysis

Digitization, sustainability among characteristics of future...

Lawmakers approve residency permit for digital nomads Parliament

Lawmakers approve residency permit for digital nomads

Magyar Bankholding chairman to serve as CEO as well Appointments

Magyar Bankholding chairman to serve as CEO as well

ITM, capital gov't agree on support for public transport City

ITM, capital gov't agree on support for public transport

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.