2018 Black Friday sales were up 20%
Based on the latest results of its survey conducted on Christmas shopping, internet research firm eNET said the end of the festive season proved to be successful in terms of revenues, according to a press release sent to the Budapest Business Journal.
The busiest shopping day of the year, Black Friday, generated nearly HUF 78 billion in revenues, which is 20% more compared to the same period of the previous year, the research showed.
The entire Christmas shopping period achieved revenues of HUF 323 bln both online and offline. The number of Black Friday buyers rose to 2 million, up from 1.7 million in 2018. However, there are still areas where the customer experience can be boosted, such as pricing and delivery, eNET noted.
According to the research, internet users have mixed and contradictory feelings about Black Friday. Some 56% of online buyers said they found Black Friday prices misleading. At the same time, only 39% think Black Friday is a good way to buy at good prices. Nearly 45% of internet users find the fuss around Black Friday annoying, eNET said.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.