Tablet usage booming in Hungary


Some 20% of adult Hungarian internet users have tablets, with half of them using their devices for watching videos – mainly via online streaming – eNet Telekom’s report revealed today. Though the number of tablet users is on the increase, they tend to keep free applications installed on their devices, and avoid paid apps, the report said.

Among adult Hungarian Internet users, one in five persons has a tablet, according to the research. Most of the devices are based on the Android operating system. Even though the general willingness to pay for apps is low, now there is a group of Hungarians who are willing to spend money for that purpose. About 73% have never paid for an application, but 12% have bought more than three.

Social networking applications seem to be the most popular for Hungarians. Tablet-wielding adult Internet surfers primarily use applications in social media (62%). Apps for taking and viewing photos are also popular (50%), as well as applications helping users obtain information before and during shopping (47%), and online banking apps (46%). The least popular applications are those intended for reading books, newspapers and documents, as well as listening to music. 

Of those who do not already have tablets, many do not own such devices yet but are planning to buy them in future. One in five adult Internet users has a tablet, and one in four would be willing to buy one. Another 35% claim to have no intention to purchase such a gadget but are open to the idea of trying one. Only 18% of the interviewed adult Internet users are not interested in these devices.

The report also indicates that the number of tablet owners will rise further in future; one important question is whether, and to what extent, these gadgets will replace laptops, e-book readers – or even television sets.


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