Shell fined HUF 25 million for false advertising
Fines assessed by the National Competition Authority (GVH) just keep on coming: Yesterday the body announced a HUF 25 million penalty on Shell Hungary on charges of misleading consumers. Advertisements for “Shell FuelSave” gasoline promised a reduction in fuel consumption, but GVH found that this was not the case for the overwhelming majority of consumers.
In a terse statement, Shell Hungary representatives said they were “very disappointed” with the decision; no word on whether an appeal is forthcoming.
Earlier this week, the GVH slapped a HUF 4.5 million fine on fruit juice distributor Maspex Olympos for advertisements that targeted children under 14 years of age. Within the ads in question, customers were promised a chance at various prizes by uploading the codes on stickers found on its KUBU brand drinks. These ads made a direct appeal to minors, offering them incentives to buy the product, according to the GVH.
GVH further noted that Maspex Olympos failed to indicate that the prizes were available in limited quantities.
Last week, McDonald’s local units were told to pay up HUF 15 million for misleading adverts.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.