Samsung to focus on business consumers

Competition

Samsung Electronics Hungary today announced the distribution of new notebook lines targeting business consumers. The move is in line with the company's strategy to reposition itself as a major IT vendor. 

Samsung Electronics Hungary's market share of IT products has been stable around 13-14% in the consumer segment, but now it would like to add more of retail in its portfolio, targeting mainly business consumers, Pál Szabó, general manager of the IT branch said at a press conference. 

The notebook product line will include business notebooks in Series 2,4 and 6, the price of which will naturally position Samsung in a higher category. Besides notebooks, Samsung also has a full range of products in the business line, including printers and cloud services. 

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