McDonald’s fined HUF 15 million for misleading ads
The National Competition Authority (GVH) yesterday reported the fining of the Hungarian unit of fast food chain McDonald’s HUF 15 million for misleading consumers in advertising. The GVH judged McDonald’s had advertised fried chicken products as “grilled” and failed to inform consumers that products sold as “chicken breast strips” also contained ground chicken skin, the latter in violation of guidelines requiring that no processing be done on certain food items.
In response to the decision, McDonald’s Inc. denied any deception of consumers on the part of the company. “We have shown during the course of proceedings that we [complied] in all respects in accordance with domestic and European Union law with all products sold and advertised.”
The company communiqué further explained that the skin matter is required to maintain moistness while heated.
McDonald’s reportedly plans to request a judicial review of the decision.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.