Hungary ad market worth HUF 151.5 bln in 2011
Hungary's advertising market was worth HUF 151.5 billion in 2011, daily Népszabadság said on Thursday, citing data from the Hungarian Advertising Association.
Television commercials accounted for 36.2% of the total, ads in printed media for 27.5%, online ads for 18.8%, billboard ads for 10%, radio spots for 4.9%, ambient ads for 1.8% and cinema ads for 0.7%.
The data excludes commissions paid ad agents.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.