Hungary ad market worth HUF 151.5 bln in 2011

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Hungary's advertising market was worth HUF 151.5 billion in 2011, daily Népszabadság said on Thursday, citing data from the Hungarian Advertising Association.

Television commercials accounted for 36.2% of the total, ads in printed media for 27.5%, online ads for 18.8%, billboard ads for 10%, radio spots for 4.9%, ambient ads for 1.8% and cinema ads for 0.7%.

The data excludes commissions paid ad agents.

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