Hungarians text, not toast, at New Year’s
Could text messages be replacing the time-honoured tradition of toasting the New Year with a glass of sparkling wine? Fresh data from Hungary’s three telecommunications service providers might suggest so.
Text messages sent by subscribers of T-Mobile, Hungary’s biggest mobile services provider, exceeded 12m on New Year’s. Vodafone Magyarorszag subscribers sent almost 8m text and multimedia messages and Telenor Magyarorszag subscribers sent 10.8m
The population of Hungary is just under 10m.
The service providers said the number of messages sent fell from the previous holiday as more subscribers used social networking sites, sometimes with mobile internet, to send New Year’s greetings.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.