GVH fines Auchan, charging misleading advertising
Hungaryʼs Competition Office (GVH) fined Auchan Magyarország HUF 56 mln on charges of unfair price comparison practices, GVH said today.
According to the competition office, Auchan claimed its prices were lower than its competitors, but it made the claim based on comparisons of dissimilar products, product volumes and mark-downs, GVH said.
Reacting to the news, Auchan said it partially agrees with the decision, but disputes some of GVHʼs reasoning and is considering legal steps, Hungarian news agency MTI said.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.