GVH bans promotion of BrightWhite teeth whiteners

Competition

puhhha via Shutterstock.com

The Hungarian Competition Authority (GVH) banned the advertising of the BrightWhite home teeth whitening kit after its distributors continued to promote the products on a new website and registration number, according to novekedes.hu (Growth).

GVH launched an investigation at the end of last year against distributors of BrightWhite home teeth whitening systems because it believed their advertising practices could mislead consumers in several ways.

According to the National Center for Public Health, the products are banned from circulation, so GVH suspected the advertisements falsely give the impression that they are legally marketed. In February 2021, to prevent consumer harm, the GVH temporarily banned the promotion of the product until the investigation was completed.

However, the competition authority found that the companies continued to sell the product on a new website, under new EU product registration numbers, and ultimately extended its previous decision, prohibiting the promotion of all BrightWhite teeth whitening products.

ADVERTISEMENT

Business, consumer confidence improves - Századvég Analysis

Business, consumer confidence improves - Századvég

Opposition parties to begin PM candidate primaries Elections

Opposition parties to begin PM candidate primaries

Martina Cifer joins Avison Young Hungary Appointments

Martina Cifer joins Avison Young Hungary

BFK developing regional cycling strategy City

BFK developing regional cycling strategy

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.