Google-Yahoo deal subject of antitrust probe

Archrivals Google, with more than 60% of the Web search market, and Yahoo, with 16.6%, agreed last month on an advertising partnership under which Yahoo will let Google put search ads on its site in a deal Yahoo called an $800 million annual revenue opportunity.

Google and Yahoo are ranked number one and two in search respectively.

When the advertising pact was announced on June 12, the companies said they would give antitrust authorities 100 days to look at the deal before beginning it.

But a formal investigation signals that the Justice Department may have found some cause for concern, The Washington Post said.

Yahoo expressed confidence that the deal would be good for competition, the article said.

“There is nothing unexpected in the review of this arrangement as structured by the parties and Department of Justice officials,” Yahoo said in a statement, the Post reported.

Google and Yahoo spokespeople were not immediately available for comment.

Lawyers familiar with similar investigations said that the kind of legal requests being issued by the Justice Department in this case – “civil investigative demands” - are not used for routine matters, the Post said.

The Google-Yahoo collaboration does not need up-front approval from US antitrust authorities since the two companies are not merging. However, the government could challenge the arrangement in court if it concluded that it would restrain competition between them. (Reuters)