Entering the new economy through the clouds


Invitel’s all-encompassing, integrated ICT services allow businesses to plug into the possibilities afforded by the ‘fourth industrial revolution’, according to the firm’s Deputy CEO Áron Javorniczky.

Áron Javorniczky, Invitel’s Deputy CEO of Corporate and Wholesale services: a new approach is essential.

There is a significant trend, ICT convergence, which means fusion of telecommunication and the IT industry, driven by technical progress and innovation. But the current technological revolution is also an economic revolution, according to Áron Javorniczky, Invitel’s Deputy CEO of Corporate and Wholesale services.

He explains that constant advances in information and communication technology (ICT) have not only changed the way companies do business, they have completely transformed the business environment itself – creating unique opportunities for those who can see the possibilities.

In order to help its business clients unlock the full potential of the evolution in ICT, Invitel, as proven by its numbers, is taking a seemingly successful approach to its B2B services, according to Javorniczky.

“The directions of our corporate and wholesale branches have been altered to meet the evolving new realities of the market,” he says. In other words, Invitel’s answer to the convergence is the transformation of the company to an integrated ICT provider.

Firms that connect to Invitel’s cloud services can immediately access massive computing power and sophisticated solutions, according to Javorniczky, who adds that more and more companies find they cannot get by without this level of support.

“Businesses need to completely reconsider their relationship to the IT sector, which has grown more challenging, but also offers new opportunities,” Javorniczky says. “Those who do not keep up the pace with the developments going on will lag behind. This is why outsourcing complex ICT needs to an external partner is becoming more and more valuable.”

As he explains, ICT, which merges traditional communications with new technologies, has been going through spectacular development.

“This development, which is sometimes referred to as the fourth industrial revolution or the digital economy, means that it is not enough for a company to offer different products and services,” according to Javorniczky, who adds that a provider must also assist and consult its business customers in taking advantage of new business models.

Examples of the new kind of businesses made possible through ICT include online stores, or sharing economy businesses, like Uber and Airbnb, Javorniczky notes. He also mentioned a key Invitel customer, who uses “online data flow and real-time data processing to unify power plants around Hungary to create a ‘virtual plant’, capable of acting like a single production unit.”

A new kind of service provider

In this rapidly developing setting, providing full-service cloud computing means offering creative and dependable answers to new challenges.

“Instead of merely seeking to obtain servers, software and IT staff, companies are looking for complex and customized solutions. They need a service provider who is responsible for all the elements of thorough planning and technical realization,” says Javorniczky. “With this kind of professional partner, companies are able to focus on their own core business.”

Invitel offers the knowledge of an expert staff and the computing power of an IT park at a cost that is much less than what a company would pay if they tried to develop their own in-house IT, according to Javorniczky.

“Whether it is a private, public or hybrid model having dedicated elements in it, cloud-based solutions are affordable and suitable for any size of company, and offer opportunities to easily expand and improve ICT operations,” Javorniczky notes. He adds that this is why appropriate cloud services are the future direction for corporate ICT operations.

Choosing the best

Once firms understand that cloud computing solutions are right for them, they also need to choose the best provider of these services. According to Javorniczky, the ideal provider is one who understands the revolution in ICT and also understands the needs of their partners, so that they can work alongside a firm as the company’s needs change and grow.

“Service providers need to shape their whole organization and culture in a way that meets the requirements of a partner model instead of the traditional service provider-consumer model, and they need to offer new competencies,” Javorniczky says.

To ensure that they can work as a true partner, Invitel employs nearly 150 engineers who are dedicated exclusively to providing IT services, Javorniczky says. Invitel considers its competence in this sphere to be its competitive edge, and the company is constantly working to set the industry standard in knowledge and support – based also on its state of the art data center - he says.

Another requirement for an ICT service provider is the ability to put together a broad, complex portfolio – based on it’s datacenter competence – and to address needs such as IT security, the deputy CEO notes.

“It is important to develop internal operations, but also to acquire professional certificates and qualifications that show the provider’s abilities are recognized by, and compatible with, the industry as a whole,” Javorniczky says. “Invitel was able to acquire the Cisco Cloud and Managed Services Advanced Partner certificate, and its cloud service was awarded Cisco Powered IaaS qualification.”

The firm has also earned other important recognition from the industry.

“In 2015, Invitel became the first company in Hungary to receive Cloud OS Network Silver Partner, and then Gold Hosting Partner status, from Microsoft,” according to Javorniczky. “This is a unique achievement not only in Hungary but in Europe as a whole. The company was also awarded an ISO 20.000:1 certificate, which is an acknowledgement of Invitel’s IT services management systems, HelpDesk and server hosting, as well as infrastructure operations. Invitel’s abilities are also ensured through its professional partnerships with firms like Novell, VMWware, IBM or others, he adds.

As an agile ICT partner, the deputy CEO says, Invitel can help negotiate the changing technological environment, but they also understand the value of the basics: A high-speed network with wide coverage, state of the art datacenter services and a wide range of other IT solutions.

“It is not a coincidence that in the field of ICT, the most ambitious companies keep investing big resources in these infrastructures,” says Javorniczky. “Invitel is already a leader in these areas, and we are constantly working to stay ahead of the competition, and the latest developments.”

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