Application for 'Best Employer Brand Awards Adria 2021' open


Applications for regional competition "Best Employer Brand Awards Adria 2021, which awards the best companies and practices in the field of employer branding", are now open according to a press release sent to the Budapest Business Journal.

In the past few years, in the segment of employer branding, employers have been positioning themselves with targeted campaigns, both on the Croatian and regional labor market. CareerCentar recognized the value of such activities and in 2019 launched Croatia's Best Employer Brand Awards project. The project is being held for the third year, but this year for the first time in regional competition. Companies from eight countries can submit their applications for this regional project: Bosnia and Herzegovina, Montenegro, Hungary, Kosovo, Northern Macedonia, Serbia, Slovenia, and Croatia.

"With this project we want to increase the understanding and importance of the employer brand management because this area includes efforts and activities aimed at creating better jobs and better companies - companies where employees will want to work and stay working. Today, good employer branding is the main source of competitiveness in the labor market, and our role is to highlight such successful individuals and companies who will inspire other employers, by showing good practices and examples," said Vladimir Benic, founder of Best Employer Brand Awards.

"We also aim to work with companies in order to develop knowledge and talents in the field of employer brand management, and this award will prove that we are doing it with the right purpose – to increase employee satisfaction and to successfully achieve business goals. The companies themselves led us to develop this project for other markets as well, so this year the project will be launched also at the regional level," he added. 

The competition's main prize is the Grand Prix Adria, however, the Grand Prix for each country will also be awarded.

A special novelty this year will be the People’s Voice Award, which will be given based on short video presentations submitted by companies. The winners in the large, medium and small business segment will be selected by public online voting. Application for this category is free and applications should be submitted until August 31, 2021.

Another novelty this year is the Employer Branding Connect conference which will be held on December 3, 2021. Speakers at the conference will be prominent experts in the field of employer brand management, such as James Ellis from the United States, Charu Malhotra from England with experience from Unilever and Ferrero, Claudia Tattanelli who spent many years as CEO of Universum for the United States and Asia, Tina Miličić from Atlantic Grupa as the winner of Best employer brand manager in 2020 and Faye Woodhead, who was employer branding director at Deutsche Bank for many years. 

In addition to the Grand Prix for each country and the People's Voice Award, additional 20 awards will be handed out to the best companies in the region. The awards are divided according to the type of campaign/activity, the size of the company and the sector or business industry. Likewise, the best regional employer brand team and employer brand manager will be awarded. All submitted applications will be discussed by an international jury consisting of respected experts, consultants and professors in the field of human resources and strategic employer brand management of companies from across the region.

Applications are open until October 1, 2021. Companies can send applications for several employer brand projects and activities in different categories, which also increases their chances of winning the Grand Prix award.

The project is organized by the leading regional online testing platform CareerCentar, the media portal TalentBrief with the media sponsorship of NovaTV and the portal.

The announcement of the winners of the first regional "Best Employer Brand Awards Adria 2021" will be held at the closing ceremony on December 3, 2021. More information can be found on the official website.


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