Spin Master signs co-brand deal with Rubikʼs
Spin Master Corp., a leading global childrenʼs entertainment company announced teaming up with world-famous Rubikʼs Cube to launch Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, master licensee for Rubikʼs, PR Newswire reports.
The companies will develop a co-branded Rubikʼs x Perplexus range, featuring 3-D ball-in-a-maze puzzle and labyrinth toy.
Twisting and turning the cube, players have to manoeuver a small steel ball through an intricate maze composed of a number of steps along narrow plastic tracks. The press release says that this variation of Rubikʼs Cube will be even more challenging than before.
"Collaborating with such an iconic toy like Rubikʼs Cube is a unique opportunity to expand the fun and challenge of the Perplexus play experience," said Elizabeth LoVecchio, VP marketing for Spin Master Games. "Perplexus is already captivating minds, both young and old, and we are excited to work together with The Smiley Company to expand the popular line and further push the boundaries of fun and innovation."
Lori Heiss-Tiplady, VP brand strategy at The Smiley Company said: "Perplexus has become famous for its ingenious sculptural designs and various levels of challenge. These values are perfectly aligned with those that have made the Rubikʼs Cube the best-selling toy in history. We are committed to extending the brain-boosting credentials of the Rubikʼs brand by partnering with world-class companies, like Spin Master, who share our goal of nurturing smarter future generations through products that help learning, boost intelligence and evolve Rubikʼs STEM accreditation status."
Policymakers Cut Central Bank Base Rate by 50 bp to 7.75%
Bulgaria's Household Income, Spending Rise 20% in 2023
Spar Magyarország Revenue Climbs Close to 16% in 2023
Hungary Launches HUF 15 bln Tourism Sector Support Program
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
