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Sólyom Airways to hock grocery items

Sólyom Hungarian Airways will reportedly be flying the skies with full commercial-travel services this coming autumn, but before then the trademark falcon logo will be landing in Tesco, Reál and CBA shopping outlets, emblazoned on products bearing the “Naturalle” brand name.

At a press conference today, Sólyom Hungarian Airways Kft Managing Director János Lucsik and CEO József Vágó together with Sales One representatives previewed products from the incipient “premium Hungarian product line” – bottled water, refined flour, sunflower oil and plum jam – developed by the latter. Sólyom was announced as a now-10% owner of the marketing company, which was established in November 2012.

Of course, nearly any story featuring the would-be national airline includes future bigger plans, and Sólyom did not disappoint today. Lucsik stated that the Sólyom/Sales One premium brand aims to employ up to 2,500 by the end of 2017. Not only this, but Lucsik also hinted that the company together with Sales One might soon be sponsoring two unnamed sports clubs in Hungary.

No questions were taken by Vágó or the others on the airline, with the latest news that Sólyom’s first charter flights are to begin in September with standard scheduled flights beginning in “early October.”