Akadémia Business Center marks rebirth with new identity
Europa Capital and ConvergenCE announced the rebranding of the recently acquired Akadémia Business Center in the heart of Budapest. Alongside the launch of the refurbishment works, the building will be rechristened Academia, according to a press release sent to the Budapest Business Journal.
According to the press release, the building's new logo was picked to reflect a modern look with eternal elegance. Its design originates from the address of the building, Akadémia utca 6. The emblem is created by two tailor-made, similarly shaped characters. The characters are positioned back-to-back to each other, symbolising not only the abbreviation A and 6, but thanks to their round and similar shapes can also be regarded as if the first and last letters of the new name were mirrored. The logo’s dual nature also represents the two parts of the building, the symbiosis of a 19th century and a modern wing.
Csaba Zeley, managing director of ConvergenCE commented, “We are proud to mark the rebirth of the building not only with the ongoing physical reconstruction and rejuvenation of its spaces but with a unique new identity too. This complex approach presents our vision regarding this exceptional trophy asset and echoes our commitment towards preserving values, offering high quality standards, as well as focusing on tenants’ requirements, urban connectivity and ESG.”
Academia is currently being refurbished, on site signages and branding elements will be replaced gradually, in line with the progression of the renovation works.
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