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Quality more important than origin - GfK

Hungarian consumers consider the quality and price of food products important, but not its Hungarian origin, a survey by market research company GfK Hungária found.

Consumers rated the importance of quality 4.5 out of 5, with no significant variation regardless of age, gender or even household income. The ration of quality-conscious consumers is 53% in Hungary, compared to 54% in the CEE region and 52% in Western Europe, GfK said.

Hungarian origin is not so dominant a factor when selecting products form the shelves, the survey found: it rated 3.5 out of 5, with older people and those with better education giving it somewhat higher marks and those with high income rating it lower.