Rita Hruska Appointed as New Marketing Director of Pernod Ricard Hungary

Appointments

Rita Hruska has been appointed Marketing Director of Pernod Ricard Hungary, coming to the Hungarian subsidiary of one of the world's leading alcohol producers from her position as brand manager of Dreher's international brands.

At Pernod Ricard, she will be responsible for the marketing of such renowned global brands as Absolute Vodka, Beefeater, Jameson, Ballentine's, and Chivas Regal. 

"It is a huge honor to be able to work with such globally renowned and iconic brands as those in Pernod Ricard's prestigious and comprehensive brand portfolio," said Hruska. "I will use all my experience to make these brands even better known and more successful in the domestic alcohol market".

Rita Hruska graduated from the International Business School with a degree in Marketing Economics and started her professional career at British American Tobacco, where after a 2-year management training program, she focused on innovative marketing solutions, building premium brands, and launching several successful products.

In 2009, she joined Zwack Unicum, where she initially managed the Johnnie Walker brand and then the flagship Unicum brand team, as well as representing renowned international brands such as Moët & Chandon, Hennessy, Evian, Baileys, and Captain Morgan. From 2019, she worked at Dreher, where her main task was to strengthen the international super-premium brand portfolio (Pilsner Urquell, Peroni, Asahi), which she achieved by positively shaping consumer perceptions, increasing the company's super-premium share of the domestic beer market.

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