New Sales Director Named at Dreher


Csaba Szilágyi took over Dreher's sales director in June 2022, joining from Jacobs Douwe Egberts' headquarters in Amsterdam, according to a press release sent to the Budapest Business Journal

Szilágyi holds a degree in economics from the University of Miskolc. He started his professional career at Procter&Gamble in 2002. First as a sales representative in the North-Eastern region of Hungary, he was responsible for selling P&G products to retail stores, then gradually moved to a nationwide manager position in 2006, and finally, from 2009, he managed the sales team responsible for the largest chains in the company.

In 2010, he joined Jacobs Douwe Egberts, where he initially managed the national sales team and the teams responsible for sales in the national retail chains. During this assignment, he successfully transformed the contractual terms with key sales partners and was responsible for the continuous development of the company's sales team and the creation of more efficient retail operations.

From 2015, he managed all JDE's domestic sales and in 2020 he was given an international assignment with global responsibility for clients such as Lidl, Aldi, Kaufland, EMD, and Metro.

"As soon as the opportunity arose to continue my career with one of the biggest companies with a long history in Hungary, I immediately realized that I could easily identify with Dreher's business policy, values, and traditions. It is an exciting and honoring task to be involved in shaping the future of such a company with such a long history," says Szilágyi.

"I am confident that with my considerable experience in FMCG and my commercial acumen to shape the vision and strategic goals of the sales organization, I will be able to make a major contribution to Dreher's next successful years and decades," he adds. 

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