New editor-in-chief at Betone Studio


Podcast production company Betone Studio announced the appointment of Anita Neizer as editor-in-chief.

She is set to take over the leadership of the company's team this month

Neizer is not entirely new to podcasts, having already contributed her advice and ideas to Betone Studio, as well as editing the business show RE-BUSINESS and the management show EPIC STORIES. She was previously deputy editor-in-chief of Hírszerző, then editor-in-chief of HVG Online and later head of content development at PPH Media. For the last two years, she has worked as a freelance editor and communications consultant.

Together with her new colleague, the company will focus more on audio production and the development of premium formats - standalone and brandcast - but will also come up with many innovative developments, the company tells the Budapest Business Journal.

"Balázs Román, creative producer of Betone Studio, and I have known each other for a long time, having worked together at PPH Media. We were both podcast fans, we talked a lot and recommended shows to each other. For example, 'Felforgatók' has been one of my favorites from the beginning, but I also really like 'Egyszer Lent', hosted by Rozi Lovas, which has just won the Best Thematic Series category in the Creative OVA competition. After the launch of Betone, I was happy to help with advice and feedback, and then I edited RE-BUSINESS," said Neizer.

"I'm very excited about my new role as editor-in-chief, but I'm also nervous because I've lived off letters all my life. I think the podcast format is the future because people have less and less time, but I want to spend it doing something interesting. For example, I think that sports and podcasts go hand in hand, because while you're doing sports, you're not wasting time, you're listening to interesting people talking or learning about science," added the new editor-in-chief, who promised to come up with experiments and innovations such as the storytelling podcast, which is already popular on the international market, and documentary narration.

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