New communications head at Property Market
Balázs Both took over as head of communications at one of Hungary's largest property development companies, Property Market, in May 2022, according to a press release sent to the Budapest Business Journal.
The specialist is responsible for the entire marketing communications of Property Market and its real estate development projects - including BudaPart, recently voted the world's best urban district development - as well as for the branding and sales support communications of individual developments.
In addition to his managerial experience - gained in the public transport service sector at BKK and later at MÁV-START - Both also has experience as an advertising agency account director: he has been involved in online and offline marketing communication campaigns for national and international brands, from the pharmaceutical industry to the construction, automotive, aviation, tourism and retail sectors.
"Property Market's dynamically expanding development portfolio also entails a restructuring of its management. The appointment of Balázs is a response to the increased challenges, thanks to our new team member we can coordinate the communication and branding of our projects more easily," said Mihály Schrancz, managing director of Property Market.
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