New Director of Corporate Affairs and Communication at Heineken Hungária

Appointments

Eszter Varga-Nagy became the new Director of Corporate Affairs and Communication at Heineken Hungária on March 1, 2023, the company tells the Budapest Business Journal.

Over the course of her career, the communications specialist spent more than a decade at Ikea, where she gained extensive experience in internal, external, and corporate communications. From 2013, she was responsible for leading the Hungarian PR team and later the entire Hungarian communications team, additionally contributing to regional strategic planning in the Czech Republic, Hungary, and Slovakia. Prior to her years at Ikea, she was the internal communications manager at Tesco Hungary and gained experience in public administration at both local and national levels.

Prior to joining Heineken's team, she worked as communications manager at The Coca-Cola Company.

"A brand like Heineken can only be successful if it takes its consumers’ opinions and feedback into consideration as its primary point of alignment. It is a great pleasure and also responsibility to join this team, which represents both national and multicultural values. I am proud to be a member of a company that is also responsible for the communication of the Soproni brand, the product of one of the oldest breweries in Hungary," Varga-Nagy says.

"Years in the FMCG sector has already taught me that change can work for us, so I am doing my utmost to make our common goals, especially our sustainability priorities, a reality," notes the communications specialist, who is responsible for the corporate relations and communications, brand reputation, PA and PR of Heineken Hungária since March 1.

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