Lidl expands ’Hazánk Kincsei’ product portfolio
The Hungarian unit of German global discount supermarket chain Lidl has announced that it will further expand its “Hazánk Kincsei” (“Hungarian Treasures”) product portfolio, according to news outlet Origo.hu.
Hazánk Kincsei is Lidl Hungary’s own brand. Due to the increasing popularity of the brand, the store has decided to increase its portfolio to nearly 70 different items.
Such products are manufactured according to traditional Hungarian receipts and methods by domestic suppliers, origo.hu reported.
The line includes apple juice from Nyíregyháza (239 km east of Budapest), milk from Kaposvár (185 km southwest of Budapest), and hot paprika from Kecskemét (86 km southeast of the capital).
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.