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Lidl expands ’Hazánk Kincsei’ product portfolio

The Hungarian unit of German global discount supermarket chain Lidl has announced that it will further expand its “Hazánk Kincsei” (“Hungarian Treasures”) product portfolio, according to news outlet Origo.hu.

Hazánk Kincsei is Lidl Hungary’s own brand. Due to the increasing popularity of the brand, the store has decided to increase its portfolio to nearly 70 different items.

Such products are manufactured according to traditional Hungarian receipts and methods by domestic suppliers, origo.hu reported.

The line includes apple juice from Nyíregyháza (239 km east of Budapest), milk from Kaposvár (185 km southwest of Budapest), and hot paprika from Kecskemét (86 km southeast of the capital).