Inside Luxury Travel to feature Hungary - paper

Transport

Hungary stands to get about $60 million in "free advertising" when an episode of Inside Luxury Travel with Varun Sharma featuring the country airs from November, business daily Világgazdaság said on Tuesday.

The almost 50-minute episode will air in 167 countries on the Travel Channel. To purchase the equivalent media coverage would have cost Hungary more than HUF 12 billion or more than double Hungarian state tourism agency Magyar Turizmus's annual budget, the paper said.

The episode was shot in April with the cooperation of Magyar Turizmus, Budapest Tourism Destination Management Nonprofit and national carrier Malév.

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