Competition Office Calls Out Airlines for Ad Practices After Sweep

Transport

Hungary's Competition Office (GVH) on Friday said it found in a sweep that "most airlines" use "subliminal tricks" to sell tickets on their websites and offered suggestions to correct the practices, according to a report by state news wire MTI.

In the sweep conducted in October, GVH found the use of deceptive "dark patterns" on airlines' websites used to get consumers to take decisions they may not have otherwise taken.

Most platforms put "psychological pressure" on consumers by using messages suggesting scarcity, such as "Just two more tickets available at this price", the office added.

If airlines don't act on the suggestions, the authority said it could launch a probe for compliance with fair market practices rules.

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