Spar, Charity Service of the Order of Malta Launch Donation Campaign

Retail

From left: Hungarian celebrity Nóra Ördög, father Imre Kozma, and Spar's Márk Maczelka.

This year again, shoppers can give Christmas presents to needy families in the framework of the joint food collection campaign of the Hungarian Charity Service of the Order of Malta and Spar Hungary.

The "Adni Öröm" campaign runs between December 15-20. The volunteers of the charity service will be present to collect donations in the designated Spar and Interspar stores, and donors can now add a personal message to make the holidays of others more cheerful. 

Based on last year's positive experience, the sale of donation cards at the checkouts and Spar Online shop started on December 1, enabling as many people as possible to donate in this way.

"They say that people who help others in need are good people. Within the framework of the 'Adni Öröm' campaign, thousands of shoppers lend support to families in a tough situation, becoming good people even if they do not think about it," says Tamás Romhányi, communications head at the Hungarian Charity Service of the Order of Malta. "And while they donate, they also receive something in their spirit that can make their holiday preparations more fulfilling. The increasing burden on families makes the food collection campaign particularly important this year, but perhaps even more important than the gift packages is the fact that the neediest people are not left to fend for themselves during the holidays, but can count on the support of good people, which this time again comes from the customers of Spar stores through the Hungarian Charity Service of the Order of Malta."

Márk Maczelka, head of communications at Spar Hungary notes, "Over the past quarter of a century, the 'Adni Öröm' campaign has become an important event in the Advent season for many Hungarian families, with many expressing solidarity and compassion for those most in need, and making the common holiday of all of us more beautiful. According to this year's research, conducted at the request of Spar Hungary, 43% of those surveyed say that when they make a donation, they can almost see the faces of the people they are helping and prefer to make a more personal gift. To help our customers express this emotional surplus, this year we are also giving donors the opportunity to send a message to their distant "other family". Our customers can send this message online or by writing it on a giant postcard in our Batthyány tér store when making a personal donation."

According to the results of the recent survey, 78% of the population aged 18-65 have donated at least once, and one in three of those surveyed donate regularly. Respondents most often give to charity during the festive season. Both experience and research show that people value personal touch when giving, which is why the charity service deploys thousands of volunteers to Spar's designated stores every year to make the collection even more successful.

Through the fundraising campaign of the charity service and Spar, volunteers collected 188 tons of food last year, of which 26,000 gift packs were made and found their way to the right recipients. Around HUF 12 million was collected from donation cards purchased in the Spar Online Shop, which were also used to buy food gift packs. 

The list of Spar and Interspar stores participating in the 26th edition of the campaign can be found at www.adniorom.hu. Donation cards can also support the initiative through the Spar Online shop: https://www.spar.hu/onlineshop.

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