Share of online shoppers below EU average
The percentage of Hungarians who shopped online stood at 49% last year, somewhat below the EU average of 60%, according to a survey by statistical agency Eurostat.
Chart by Eurostat
Eurostat measured the percentage of people aged 16 to 74 who shopped online in the 12 months leading up to the survey, which was conducted in 2019.
During the current COVID-19 pandemic, e-commerce can be expected to grow further, the agency notes.
The percentage of online shoppers in Hungary stood at 41% in 2018, while the EU average was 56% that year. In 2009, the percentage of Hungarian online shoppers was just 16%. The EU average was significantly lower, at 36%.
The percentage of online shoppers in 2019 was the highest in Denmark (84%) and Sweden (82%), followed by the Netherlands (81%), Germany (79%), and Finland (73%).
The lowest percentages were recorded in Bulgaria (22%), Romania (23%), and Italy (38%).
Eurostat says that men tend to shop online slightly more than women, with 61% of men and 59% of women shopping online. On the other hand, the share of online shoppers has increased more among women over the last decade (from 29% in 2009 to 59% last year) than among men (from 35% in 2009 to 61% last year).
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.