School supply sales up year-on-year


Alongside pens, rulers, and erasers, laptops are now also in high demand before the start of the schoolyear.

Photo by Juliya Shangarey /

School supply sales have already surpassed the levels registered last summer, retail companies Extreme Digital and eMAG say, with laptops and smartphones in high demand.

Between the beginning of July and mid-August this year, sales of school supplies and other school accessories generated twice as much turnover at Extreme Digital than in the summer of last year. At the hybrid retailer, the most ordered items were exercise books, stationery, accessories (sharpeners, pens, rulers, erasers), water and tempera paints. 

By contrast, eMAG, which offers general product categories, saw its sales of school supplies and equipment almost triple over the same period. At eMAG, backpacks/sport bags, permanent markers, and exercise books were the most popular back-to-school products.

For both stores, the average gross price of a laptop purchased by customers between the beginning of July and mid-August was HUF 203,000 HUF. The stores compiled statistics based on the sales of models below the gross price of HUF 400,000, as they advertised models below that price tag as "back-to-school" laptops.

The most popular model was an entry-level Acer notebook at Extreme Digital and eMAG, while the second most popular model in the summer was an Apple MacBook Air for nearly HUF 380,000. The third most popular laptop was Huawei's recently released super-thin Matebook, with products by Lenovo and Asus also making the top 10.

In terms of tablets, Extreme Digital sold more expensive models this summer, with the average price of sold models reaching HUF 71,000 HUF, while eMAG customers spent a little less, HUF 58,000 HUF. Samsung and Lenovo Android tablets are were popular, with Apple iPads accounting for around 10% of eMAG's sales. At Extreme Digital, iPads accounted for a few percent more.

In terms of smartphones, typical purchases for school children remained below the HUF 100,000 mark. At Extreme Digital, the average sale price stood at HUF 70,000 gross, well below the average price of HUF 41,000 registered at eMAG.

In the case of Extreme Digital, the top five smartphones were all Xiaomi and Samsung Android devices, while eMAG's top five sellers included Navon-branded devices alongside the two manufacturers.

Ordering preferences differ considerably

Extreme Digital received the highest number of online school supplies orders from Pest County, Győr-Moson-Sopron County and Hajdú-Bihar County, while eMAG's top three in terms of school supplies orders were Pest County, Borsod-Abaúj-Zemplén County, and Szabolcs-Szatmár-Bereg County.

Interestingly, while 47% of Extreme Digital customers ordered school supplies with home delivery, the rate stood at 60% in the case of eMAG customers. In-store personal delivery was strongest among Extreme Digital customers (19%) with roughly half as many eMAG customers (10%) choosing this option. Easybox or other parcel collection was chosen by customers in roughly equal proportions for both brands: 34% for Extreme Digital and 30% for eMAG.

MNB Issues Instructions to Prevent Online Personal Loan Frau... Banking

MNB Issues Instructions to Prevent Online Personal Loan Frau...

UN SDGs Unachievable Without 'East-West Cooperation' - Szijj... World

UN SDGs Unachievable Without 'East-West Cooperation' - Szijj...

Regus Fészek Office Building Opens in Pécs Office Market

Regus Fészek Office Building Opens in Pécs

Visitor Numbers, Guest Nights Climb in H1 Tourism

Visitor Numbers, Guest Nights Climb in H1


Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.