ADVERTISEMENT

Retail: Clothing the gap

Retail

In the first half of the year, the volume of clothes sold was nearly equal to the amount sold a year ago. The market share of hypermarkets and second-hand shops has increased.

While the FMCG market saw a significant decline in terms of volume in the first half of the year, clothing items sold quite well, the latest data from market research company GfK Hungária shows.

Following a strong setback in the last few years, the clothing market seems to be on the way out of decline: Hungarian households spent nearly as much on clothes in H1 2011 as they did in the first half of 2010.

But there are wide differences within the sector; while shoes sales went up both in volume and value during the period, the sales of outerwear fell back.

The role of fashion chains, hyper- and supermarkets and second-hand shops has increased. In the overclothes segment, fashion store chains are the first port of call when shopping: their market share is more than 15%.

When looking for under- and outerwear, accessories, sportswear and dungarees, the research reveals that Hungarians’ first choice is hyper- or supermarkets. But the most popular articles here are baby clothes, with a more than 20% market share.

Second-hand shops have also seen a growing number of shoppers. In the first half of the year, more than 25% of purchased baby clothes came from such shops. But while families with little kids visit second-hand stores quite frequently (due to the good quality/price ratio these stores offer), those under 40 with a higher income are more likely to go to boutiques and fashion store chains.

Clothing stores specializing in underwear have seen shoppers from all ages up to about 50; however, those older than 60 rarely go to such stores. The research indicates that the latter age group is a frequent visitor of hyper- and supermarkets and also Chinese markets when it comes to clothes shopping. 

ADVERTISEMENT

Digitization, sustainability among characteristics of future... Analysis

Digitization, sustainability among characteristics of future...

Lawmakers approve residency permit for digital nomads Parliament

Lawmakers approve residency permit for digital nomads

Transformation Delineation - Microsoft country general manag... Podcasts

Transformation Delineation - Microsoft country general manag...

Most districts not planning mandatory vaccination at kinderg... City

Most districts not planning mandatory vaccination at kinderg...

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.